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[Chinese shoes Network - brand observation] Adidas (stores) think they have found the shoes in the field of the "next big hair (stores) now." And the company does not mean to declare this to the world. If its goal is to catch up with Nike, it should be the case. at the Javits Convention Center (Javitz Center), an ornate conference, Adidas product executives gushed about their new "Energy Boost" running shoes, said the product is tantamount to give bring a revolution in the field of running shoes. According to the arrangement, this shoe on February 27 in the Global Offering. Faced with a group of reporters from North America, Europe and Asia, Adidas Global Brand President Eric & middot; Li Deke (Eric Liedtke) declared that it would be "a new chapter" in the field began running shoes, these shoes will be the perfect place balance c jordan retro 14 white/fuchsia blast/black omfort and energy. Their ideas that the sole is a large number of small balloon composite structure, which can provide a coherent energy and elasticity, which is designed to provide long-lasting and balanced stretch in long-distance runners during running. Adidas executives said, after three years of research and development of this technology is unique, but they did not respond to questions about their particular patent. The company's marketing plan: by Adidas store and different professional running appliance chain, the Energy Boost (retail price of $ 150) to regularly engage in sports or exercise treadmill consumers. Advertising the company will be very limited, not running TV ads planned. If the market feedback is good, the company will allocate more of your advertising budget in order to carry out a more extensive retail promoti buy cheap jordans online ons. Adidas Americas president Patrick & middot; Nielsen (Patrik Nilsson), said: "Our idea is that the need to launch more large-scale retail sales of time, and then spend millions to advertise." Adidas plans to eventually for all sports footwear - basketball shoes, tennis shoes, with the balloon technique, called "Boost" of. But Nelson said, now running shoes Adidas products have the greatest growth opportunities of product categories. This view may be true: according to the field of sports apparel tracking firm SportsOneSource, Adidas has just a 4.4% share of the global market, running shoes, and did not change much compared to two years ago. However, market leader Nike has mastered 54% of the share. In the entire athletic footwear market, Adidas fared slightly better, with a 8.6% share, but this is only include brands, including N jordans on sale mens ike, Jordan, occupied sixth share. SportsOneSource analyst Matt & middot; Powell (Matt Powell) believe, Energy Boost concept will bring help, but because the market is highly fragmented shoes - simple style running shoes, super lightweight running shoes, fashion shoes, cross-country running shoes - no one term technology may subvert the entire industry. Powell said: "Retailers said that this is a good project, but I do not think it can subvert the rules of the game." Regardless of the actual quality of this new running shoes (the consumer will ultimately pass judgment) how, Adidas This promotion is in line with its modern strategy - will serve as a promotion for young innovators themselves, proficient users of technology. 40-year-old middle-aged Adidas store in New York, then wandering, are unlikely to find themselves too familiar. Retro jordans for sale In Wednesday's briefing, Li Deke dress and Stephen & middot; Jobs like jeans and a black shirt (though not round lapel), he said that Adidas had "cracked the code" to find out how to achieve comfort and energy in most running shoes excellent combination. Several young, an assistant Adidas dress holding Energy Boost shoes, came with him to the stage and the audience. In order to make contact with Apple's more perfect, the company even distributed free mini iPad to the audience. Of course, Apple's stock price continued to decline recently. Therefore, as a business, you more reason to continue to convince the public, let them believe that you can always come up with products to cool. But you really cool not cool to have the final say by them. (Chinese shoes Network - the most authoritative and most professional Footwear News)2015 Wade cheap air jordans Dwayne China line has been opened in July 16th, to the end of the 27 day. Wade has to Shanghai, Beijing, Shijiazhuang, Chengdu, Guangzhou, Shenzhen, to meet with you and teach his Wade's ", and full Wade himself is kissed the feet of the Li Ning Wade road Global Design Contest Champion thematic suit, yes it is the color Cameo installed, shoes name Ning Wade three lightweight version of & quot; 1/1000" and accessories also has in the official website of the debut. 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Related news1, the use of Hyperposite Foamposite is relatively cheaper shoes? the two materials are in fact polyurethane, and Hyperposite (LeBron 12) can count is an upgraded version of the foamposite (Galaxy spray), for, foamposite, Hyperposite has a smaller volume, lighter weight, key contact part thickened processing and ultra thin surface layer etc. advantages. As for the price. But Foamposite is more expensive, can only be said to be caused by market speculation! 2, Air Jordan 11 design inspiration? AJ11 in the bottom of the design inspiration? Nylon mesh surface design inspiration? Hatfield from Tinker as everyone knows, love all kinds of strange places draw inspiration to design Air Jordan, it is already not a secret. As the AJ11 inspired grass machine shell of milepost autotomize (because the mower must be strong enough. You have to push it over the grass, may hit the house, may hit the fence around the edge, so the mower must be durable. 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